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The Defined Branding Experience
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Brand + Content Audit
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Ongoing Brand Support
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Fitness Brand Creative Direction
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Instagram Content System Add-On
| The Defined Branding Experience | Brand + Content Audit | Ongoing Brand Support | Fitness Brand Creative Direction | Instagram Content System Add-On
THE DEFINED BRANDING EXPERIENCE
$2,250
Your coaching is strong. Your brand should look like it.
The Defined Branding Experience gives you a full brand identity and an Instagram content system, built specifically for online fitness coaches who want to look established and premium without second-guessing every post.
We’ll lock in your visual direction and messaging, then build a repeatable system so your content stays consistent, your offers are easy to understand, and your presence instantly feels more intentional. You focus on results, I’ll make sure your brand reflects them.
What this solves
Your content appears inconsistent, and your feed lacks a cohesive look.
Your message is not resonating quickly, despite your coaching being strong.
You keep redesigning and rethinking everything instead of posting with confidence.
Your brand does not match the level of results and transformation you deliver.
What you walk away with
A complete system that gives you:
A clear brand direction and messaging you can actually use.
A refined visual identity that looks professional.
A ready-to-post content toolkit so you are not starting from scratch in Canva everytime.
Simple rules and assets that keep your brand consistent as you grow and launch.
Timeline
3 weeks from kickoff to final delivery, based on timely client feedback and approvals.
1. Brand Strategy Foundation
You bring the vision. The intake is where you spell out what you want your brand to look and feel like, who it’s for, and what you want it to communicate fast. From there, I turn your answers into a clear strategy foundation that guides every design choice.
Includes:
Visual direction and brand feel
Positioning, differentiators, and audience clarity
Transformation statement
Core talking points and tone
2. Visual Identity System
A complete identity designed to look premium and cohesive everywhere.
Primary logo
Secondary logo or submark
Wordmark
Refined color palette with primary and accent colors
Typography system with headline and body fonts
Aesthetic moodboard and visual direction
3. Instagram Toolkit
Your content system is designed for consistency and speed.
10 custom Canva post templates across key content types
Highlight covers (4-6)
Optimized Instagram bio
Feed layout mockup so you can see the cohesion before you post
Design files are delivered in Canva for easy, on-brand editing and long-term use.
You will be able to duplicate, update, and repurpose your templates whenever you need to promote an offer, share education, or post testimonials.
4. Brand Guide (PDF)
Simple rules so your brand stays consistent long-term.
Logo usage
Color codes
Font rules
BRAND + CONTENT AUDIT
$149
If you’ve been putting in the effort but your brand still isn’t landing the way it should, this is where clarity starts.
The Brand + Content Audit is a focused review of your brand, Instagram presence, and overall visual consistency, pinpointing exactly what’s working, what’s hurting your credibility, and what needs to change. You’ll leave with clear, actionable direction and a realistic plan to elevate your brand without having to guess or start from scratch.
Credit toward a full brand experience:
If you choose to move forward with The Defined Branding Experience within 30 days of your brand + content audit, your audit investment will be applied to your total project cost.
What’s Included
45–60 min recorded audit
Instagram profile + content design review
Brand cohesion + visual consistency assessment
Messaging clarity check (offer, positioning, CTAs)
Review of 2 key marketing assets (client chooses):
promo flyers / schedule graphics
pricing sheet / program overview
Canva templates / carousel designs
onboarding PDF / client welcome assets
email promo graphics / announcements
Pre-call submission required:
Clients will need to submit up to two marketing assets at least 48 hours prior to the call.
Post-Call Deliverables
1-page action plan PDF
3–5 visual fixes (colors, fonts, layout)
3 messaging improvements
Priority next steps ranked by impact
MONTHLY CREATIVE DIRECTION
$900
Your brand shouldn’t lose momentum just because life gets busy.
This is a monthly retainer for online fitness coaches who already have a defined brand identity and want someone to keep their content consistent, intentional, and easy to execute. You show up on camera and deliver results, I handle the planning, captions, and design assets so posting doesn’t turn into a weekly spiral.
Who this is for:
Coaches who want to stay consistent without DIY design taking over
Clients who already have a brand system and want ongoing content direction
Coaches who want their feed to look cohesive even when they’re launching or promoting
What’s included each month:
Monthly content strategy + posting plan
Captions written for each post
Photo shot list (what to shoot, how to frame it, what it’s used for)
14 pieces of content support per month, flexible mix, based on your style:
photo editing
carousels (designed or copy only)
branded graphics for offers, education, proof, CTAs
Brand cohesion oversight (fonts, spacing, layout, visual consistency)
One revision round per monthly batch
How it works:
You send your content:
Upload your photos, any promos or offers, key dates, and anything you want featured next month.I build your month out:
I map out the 14 posts, edit your photos, write captions, and design any supporting graphics so everything stays on brand.You review once:
You send edits in one consolidated round of feedback.You get the final content batch:
You receive your full set of 14 posts for the upcoming month, ready to post.
