Meet Ginger

Hi, I’m Ginger Ferreira.

I’m the founder of The Lifted Creative, and I help online fitness coaches build a brand that feels clear, cohesive, and like them.

I’m a branding and marketing strategist, but at the end of the day, I just want you to feel proud of what people see when they find you. Like your page finally matches the level you’re coaching at, and you’re not second-guessing every post.

How I got here:

Before marketing was my full-time world, I owned an eyelash business, and Instagram was basically my storefront.

I didn’t have a big budget or a team, so I had to be intentional. I got really used to making sure things looked clean, consistent, and put together, because that’s what helped people feel comfortable booking with me. Clients would tell me they trusted me before we ever met because my page felt professional. And honestly, that’s when it clicked for me, your brand isn’t just “how it looks,” it’s how it makes someone feel.

Where fitness fits in:

My fitness journey started with 75 Hard. I know, every fitness coach’s favorite program…

I was in a place where I felt like I kept starting over, and I was tired of not trusting myself. I needed structure, and I needed something that forced me to stick with the process long enough to see what I was capable of.

75 Hard did that for me. It taught me discipline, taught me how to follow through, and gave me confidence that came from doing what I said I was going to do, even on days when I didn’t feel like it.

From there I kept going, and over time I lost 70+ pounds through hard work and consistency. No big secret, just showing up and sticking with the program.

That’s why I connect so well with fitness coaches, because I get it. I know what it feels like to want change, to work for it, to have great weeks and messy weeks, and to realize you don’t need perfect, you need a plan you can actually stick to.

And I bring that same mindset into branding. When your brand has structure, it gets so much easier to show up consistently without it taking over your life.

My approach:

I hold a Master’s degree in Marketing and a Bachelor’s degree in Management, and I’ve had the opportunity to experience both sides, having owned my own business and worked as a marketing manager supporting other brands through strategy, structure, and growth.

I’m also someone who really values making things feel simple and clear. I’m calm, detail-oriented, and I want you to feel supported the whole time, like you always know what we’re doing, why we’re doing it, and what comes next.

You’ll get honest guidance, a plan that makes sense, and a brand system you can actually keep up with.

Outside of work:

Most mornings for me start at the gym. I’m a 4:30 AM person, I love a structured routine, and I’m also an early bedtime person. Eight hours of sleep is non-negotiable for me.

When I’m not working, I’m usually with my husband (he’s Brazilian), attempting Portuguese very slowly, going out to dinner on the weekends, watching movies, and hanging at home with our two dogs, Zeus and Nova.

The Lifted Creative is essentially a blend of how I live and work, structured, intentional, and grounded in real life.

If you’re ready for your brand to feel more elevated and more like you, I’d love to talk.